When setting up the Pitwheel Distillery, the creators wanted something that they could identify with something recognisable solely to themselves. For them it was their home, the areas heritage and it wasn’t long before the emblem of a pit wheel stood out.
Each of the mining villages around the local area have its own identity symbolised by their wheel with a bit of history attached.
The Pit wheel imagery used replicates the Wingate monument, standing proud with its own story and individuality.
The history of each platformed pit wheel, reminds the creators of community spirit good times filled with good people and wanted the pit wheel to keep turning and Gin to continue the conversation keeping history alive.